This e-book is the first and main content piece of the BookingSuite Travel Trends 2018 campaign. The campaign’s main objective is to increase BookingSuite brand awareness by creating thought leadership. Multi-channel (email, blog posts) marketing campaign to help partners better prepare their business for the new year. I designed a very functional e-book that was distributed in both digital and print formats to our partners around the world. The e-book is compliant with the partner branding guidelines and it responded to the needs of our partners at the beginning of the year. The layout for this e-book has become a template for other similar materials.
[The research data to write the e-book came from Booking.com: 129 million real guest reviews ,19,000 travelers across and 26 countries around the world. There were 4,700+ downloads in 9 languages in the first month of publishing.]